Social Shopping. It's exploding. And it's evolving quickly.
Last year if you had asked me about social shopping I would have pointed you to Amazon and told you that the item reviews from actual buyers were samples of social shopping. Six months ago I would have told you about shopping aggregation websites like Kaboodle which permit you to view, comment, and receive deals from multiple retailers. Fourteen days ago I would have told you about the brand new Facebook integration into websites like Levi's "Friend Store" and how you can see what friends and family like. And today. Well today I'd let you know it's exactly about what I call the Discount Crowdsourced Shopping Experience (DCSE) being powered by Groupon, Living Social, Gilt, Blackboard Eats, Wines Til Sold Out (WTSO) and more https://free-porn.tube/.
I'll offer you a quick glossary-like description on each referenced DCSE at the conclusion with this post, but first i'd like to explain what this is.
A couple of months back I wrote an article about a fresh business ready to take off. What I described there is the advancement of location-based applications like Foursquare, Gowalla, and MyTown coupled with recommendation websites like Yelp and Citysearch, and how they certainly were providing huge opportunities for shop owners to drive people into their stores. DCSE's go the next step and offer discounts to drive you into these stores. Most of these DCSE's are essentially mailing lists and you obtain regular (often daily) deals provided for your inbox https://protabletaroblog.wordpress.com/.
With one of these DCSE sites like Groupon and LivingSocial, people are flocking in their mind since the deals tend to be tremendous, averaging in a nearby of 50% from very desirable products and meals. Groupon is the first choice at the moment, but once you learn anyone who uses Groupon, odds are they are also using one or more of the others I mentioned. Note: part with this depends where you live. If you're in LA or New York, you can see it in action. If you live in Boise, this hasn't quite gotten to you yet. Nevertheless the model is working and odds are you currently might find this soon in your town https://lindenbluete.de/.
I'd like to let you know how I understand it's working.
A week ago Groupon offered a deal to celebrate Mother's Day. A local day spa in Los Angeles, Le Petite Retreat offered two treatments that normally cost $235 for only $79. A 66% discount. Incredible, right? I couldn't resist, so I bought one for my wife https://www.humboldt-apotheke-hannover.de/.
Guess how many others bought the deal? If you had asked me, I would have said 200. Maybe 300. The answer: 1,332.
Yes! So that's why I can let you know, this really is exploding. I don't know your day spa business. But my guess is this place just booked more business in one day than in recent months combined. (based on the $79 fee, the small business just grossed over $105,000 in a single day.)
Now, this is an excellent news / bad news situation. Or maybe more such as a be careful that which you want situation. If you're only a little shop that gets 20 customers a day. Heck, maybe even 50 on a good day. How do you deal by having an influx this big? https://corona-apotheken.de/
Very carefully.
I've heard numerous stories lately where people purchased the Groupon or LivingSocial deal only to learn that the spot was so inundated that either they couldn't get yourself a reservation for months or that the service and experience was awful.
If it were me and I was the master of Le Petite Retreat, I would treat every customer that came in through this promotion like they paid $500. Forget that they only paid $79. Assume they paid more than the common customer. Don't ignore your regular patrons, however they already love you. These new clients are just that, new. And you realize the saying, you only get one chance to create a first impression. Those 1,300+ people have the power to alter your business. Think long term. This will be one of the very expensive advertising campaigns you've ever done, but in addition probably the most targeted. A genuine game changer.
But my guess is that they are not prepared to handle this. How could they be? I wonder what they thought would happen from this Groupon promotion? 500 people maybe? I think I'll ask them. If they respond, I'll enable you to know.
Getting back once again to the central point with this post. Social shopping is exploding. This is the next big thing. It's not just one little bit of technology. It's a fast progression in social networking merging with eCommerce. And it's very exciting.
As I mentioned in that other post, if you're a store owner and your product is good, the opportunity is amazing. The most effective in history. It's targeted, it's relatively easy, and the price is just about the best investment you can ever make (some of these specific things are free). Get your face around it. In the event that you can't, hire someone to get this done for you. In the event that you can't find anyone, tell your niece or nephew to review this stuff and start trying things. Shoot, inform them to email me, I'll point them in the right direction.
